Subject: Re: [LPNY DISCUSS] Re: Promoting LP
Date: Sun, 5 Oct 2003 12:48:58 -0400
To:        <lpny_discuss@yahoogroups.com>
From:     Bob Armstrong <bob@cosy.com>

 I've been trying to promote the idea of tee shirts or some
 identifying accoutrement for quite a while , but perhaps
 too softly .  The Mermaid wade last spring was the first
 time any of us got together presenting a uniform appearance
 so we presented an identifiable group .

On Sun, 05 Oct 2003 14:37:06 -0000, greghevia wrote:
>=A0If it's a simple address, they can remember it. =A0WWW.LP.ORG is
>=A0rememberable. =A0Many people may be reluctant to walk up to=
 random
>=A0strangers wearing that shirt. =A0LP.ORG can fit anywhere on the=
 shirt,
>=A0such as an unused corner of the graphic. =A0Or, put contact info=
 on the
>=A0back of the shirt.

 True except the bit about reluctance . People Will approach you=
 
 Because you are identified , not random .

 In my quixotic run at Jerrold Nadler in 2000
 ( http://cosy.com/boba2k/boba2k.htm ), I made a half dozen
 long sleeved tee-shirts with " 1 of the Good Guys " on the
 front and " Join the Libertarian Posse / BobA-in-Y2K /
  NY.LP.ORG " on the back .  Among other things , I used
 some to thank those who especially helpful , particularly
 John Clifton and Audrey Cappozi . 
 It was a rush job , the technology used sucked , and they
 were awfully expensive . But useful

 I recently looked around the web for custom tee-shirt
 printers . Some , like http://artapart.com/ , let you
 embed direct customized marketing links in you own site .
  http://www.cafeshops.com/ doesn't seem to allow that ,
 but offers a much wider variety of promotional items .

 Tees can , of course , be worn over warmer shirts in
 many circumstances , if need be . But would be good
 to have sweats too .

 ( I really would love us to have a presence at the
  Halloween Parade where 10s of thousands would see 
  us . )

 Every time I'm at some event , whether in conjunction with
 the LP or the many events I get to which would make Ron
 Wieck's skin crawl , I feel naked , wasting an opportunity
 to be a billboard for the cause . 

 I have been very close to just going ahead and getting
 myself a tee ( light blue ) with  "Manhattan / Libertarian"
 on the front and  NY.LP.ORG  on the back .
 
 I think it is far more important to present the BRANDS NAME
 than be clever - I would especially eschew anything
 graphically complex - that causes even a moment's effort
 to understand . 

 I would AVOID any negative images like upside-down flags .
 Stick to Lady Liberty .
 
 We need identification , like the Guardian Angels , so
 someone or some camera scanning a meeting hall can
 say - oh the Libertarians are here .
 
 Chapters could have these standard shirts to loan out to
 give to activists who actually show up at events .

 
 I wanted to bring this up at the next meeting Manhattan
 LP , but I'd rather get in the face of Joe Scarborough
 at the Fabiani meeting happening at the same time .
 ( Besides , they have free beer . )
 
--=A0
=A0Bob Armstrong -- http://CoSy.com -- 212-285-1864
Return our Right to Relax :
=A0http://ny.lp.org/cgi-bin/petition.cgi?Against_the_Smoking_Ban
Liberty : http://CoSy.com/Liberty.htm
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A02003/10/05 11:18:02 AM